My original intention was to market my hand-made packets of five varieties of fresh air on eBay and in the small ads of magazines to highlight our commodification of everything. However, I was dismayed to find that air was already being seriously sold on eBay and I therefore took it to the high street instead, posing as a merchandiser to give away free trial samples. The pilot was a success and lead to the subsequent development of Air Raid Kits, boxes of Fresh Air and Air Aid.